Most small and medium-sized companies that have developed and launched a website on the internet have realized the importance of utilizing search engine optimization tactics in their business marketing strategies. However, there are still too many business owners and CEO’s today who think that search engine optimization takes a one-size-fits-all approach to getting ranked higher in the search engine results pages. Nothing could be farther from the truth.

Net Advantage Media realizes that SEO marketing strategies can be personalized to fit the needs of every business. This is especially true for smaller companies who need to target specific audiences with a limited amount of money, resources, and time. For these companies, maximizing their ROI is critical. Unfortunately, many companies continue to make the following 5 mistakes on a regular basis:

• Duplicating your web content – informational, well-written content is essential to having an optimized website and holding every visitor’s attention. Duplicated content and keyword stuffing can be damaging because it raises a red flag with the search engines.

• Failure to post fresher, updated content – there’s no doubt that content is king provided it is kept fresh, informational, and up to date. The failure to keep your content fresh is just as bad as posting duplicate content and will result in lost website traffic.

• Ignoring local searches – it has been estimated that 1 out of every 3 Google searches are geo-specific. In other words, they focus on a specific geographic location. As a result, small businesses must rank as high as possible in the SERP’s in order to reach their target audience.

• Neglecting to use social media networking – many businesses make this mistake because of resource and time restraints. As a result, they are missing out on some great opportunities to increase their visibility.

• Thinking that the process only needs to be done once – like any long-term marketing strategy, SEO depends on the analysis and measuring of results, constant tweaks, and a solid plan of execution. It is not a one-and-done process.

In addition to helping you to create the most effective SEO content possible, Net Advantage Media offers a number of other high-quality services. We specialize in link building, mobile marketing, pay-per-click (PPC) advertising, reputation management, video marketing, and website design and development. Contact us today so that we can help you to avoid these critical mistakes so that you deliver a more compelling marketing message and your target audience finds you ahead of other companies.