Is your website working for you?

When you’re away from the office, can you feel confident that your site is helping you build connections with local customers? How much of the work of converting new business is your site doing?

In many cases, the answers to these questions are “no” and “none.”
It’s never too late to improve on a website and make it a valuable asset for your business. Still, you’ll get more from your site far faster if it’s designed to do its job right from day one. When you’re considering whether your site needs major revisions, ask yourself these questions:

1) Is My Site Demonstrating Thought Leadership?

If you’re part of a crowded local marketplace, one of the most effective ways to stand out from the pack is to show “thought leadership.” Engage with your would-be customers, find out what questions are plaguing them, and then provide authoritative answers.

2) Is My Site Providing Social Forums And Feedback?

If your website isn’t set up to share your best content, you might be missing out on the chance to build buzz online. Don’t nag your visitors to “share,” but give them the tools they need to do so however and whenever they feel the urge.

3) Is My Site Giving Mobile Users A Good Experience?

More and more people are using their smart phones or tablets as their primary source of online connectivity. Your site needs to be responsive to the needs of mobile users as well as those who are connecting in a traditional desktop environment.

4) Is My Site Optimized For Local Search Results?

Most local businesses will get faster and more consistent results by trying to capture search results from the local area. As you build your local platform, it becomes easier and easier to develop a base of return business.

5) Is My Site Using A Variety Of Content Types?

Written content is the backbone of most business websites, but it’s also a good idea to explore video marketing and other avenues. When you have a wide variety of content, you can appeal to the different ways people search for information.

Now more than ever, you need a fast, responsive website to help you compete online. At Net Advantage Media, we’ve helped businesses and professionals develop websites that get results. In Long Island and New York City, you can’t beat our SEO company for top results in local search, so get your free consultation and competition analysis by calling or emailing us right now.