The refinement process that enables websites to gain a higher position in the organic SERP’s or search engine ranking pages is commonly known as SEO or search engine optimization. For all intents and purposes, it is the ultimate organic (non-paid) website traffic generator. Depending on a website’s content and purpose as well as the search engines that are targeted, the SEO techniques that are employed can vary considerably. Granted, the SEO process can oftentimes be challenging and somewhat lengthy. Continue Reading
The 5 Key SEO Elements That Every Website Must Have
How Content Marketing Adds Value To Your Website
As a leading online marketing company and provider of high-quality SEO services, we have long recognized the importance of content marketing and how it can add value to websites no matter what industry niche they occupy. For those of you who are not familiar with the term, it is the marketing method or technique that is used for the creation and distribution of consistent, relevant, and valuable content to a clearly defined target audience. The objective of content marketing is to generate profitable consumer actions. Continue Reading
How Can Our SEO Services Help Your Local Small Business?
At one time, the only 3 things an aspiring entrepreneur needed to get started running their own business was an abundance of energy, some start-up capital, and their visions of success. Obviously, it is no longer that simple as the aspects of owning and operating a small business today has become a complex state of affairs. Not only is today’s small business owner responsible for managing their daily operations, they have to create, develop, and maintain a website in order to reach a larger market and keep pace with their competitors. Continue Reading
Can Your Small Business Benefit From PPC Advertising?
So many small and medium-sized businesses today are characterized by smaller operating budgets. As a result, many of them still rely on organic search rankings as they feel that it would require too much of their budget to invest in PPC or pay-per-click advertising. Yet they still feel as a smaller or medium-sized business, they cannot compete with the bigger companies out there. So their contention is that PPC advertising doesn’t apply to them. After all, those organic searches have yielded highly significant and very cost-effective results. Continue Reading
Ask These Five Questions To Know If Your Local Business Site Is Really SEO Optimized
Is your website working for you?
When you’re away from the office, can you feel confident that your site is helping you build connections with local customers? How much of the work of converting new business is your site doing?
In many cases, the answers to these questions are “no” and “none.”
It’s never too late to improve on a website and make it a valuable asset for your business. Still, you’ll get more from your site far faster if it’s designed to do its job right from day one. Continue Reading
Knowledgeable Content Helps Your Customers Solve Their Problems
What is the key to building trust among your customers and future customers?
You know that viewers visiting your website generally only look around for minutes or even a few seconds before they click on to another site or search result. If your site can’t get attention within thirty seconds, you’ve lost your opportunity.
What do you need to do in that thirty seconds to start building a mutually beneficial relationship? Continue Reading
Thought Leadership Is What Separates You From Your Local Competitors
No matter whether you’re an electrician, plumber, dentist, or lawyer, odds are good that you deal with vigorous local competition in your area every day. However, even if you are the newcomer to your field, you can use a strong online presence to build advantages over your rivals.
If your market competition still relies on traditional media methods such as the phone directory to attract customers, you have an amazing opportunity to leverage online branding and level the playing field. Continue Reading
PPC Services Can Put Your Business In Front Of New Local Customers Instantly
If you have been looking for new ways to market your business online, you’ve probably heard about PPC, or “pay per click” advertising. In fact, for the last several years now, Google has been sending out free vouchers for its PPC service, AdWords, whenever a new business is registered around New York City or Long Island.
What many people don’t realize about these vouchers is that they’re anything but free: Continue Reading
Why Using SEO Services For Local Businesses Is Usually Better Than Competing Nationwide
When you first find out about search engine optimization, it’s natural to think about competing for customers all around the United States. After all, the traditional way that most search engines have displayed their results is by showing the top contenders for the entire country.
However, there are many reasons why this is probably not the best focus for a local business. Let’s look at the many reasons why drilling down to your local county, city, or even suburb can benefit your bottom line in the long run. Continue Reading
Mobile Marketing Is Fast Becoming A Key Part Of Succeeding Online
We are right in the middle of a mobile technology revolution, and its effects are being felt every day throughout the world of web design.
Odds are that everyone you know has a cell phone, but do you know just how widespread they really are? Thanks to insights from Pew Research and others, we now know for sure.
Some important facts on cell phone ownership and use in the United States:
— More than 90% of U.S. adults are believed to own a cell phone.
— More than 50% of U.S. adults own a smart phone with internet and applications.
— A growing number of users access the internet primarily through their cell phones. Continue Reading
"Jeff's SEO skills helped our company increase its online visibility with dozens of page one rankings in Google. I would confidently recommend Jeff Weissman to any business that needs higher search engine rankings, an increased online presence, and more traffic."
"We needed to improve the results we were getting from our Google Adwords advertising. Jeff came in and analyzed our PPC campaign and quickly found mistakes we had made in the way we set up and structured our ad groups. His suggestions resulted in us generating more traffic at a savings of about $2,000 per month."
