Every business can benefit from including unique and engaging content on its website and medical practices are no exception. When people are looking for medical services, whether it be a primary care physician, a dentist, therapist or other medical specialist, their first stop is going to be the world wide web. Just having an attractive website, however, is not enough to draw the web traffic that translates into more patients. Your website needs to draw the attention of search engines and their algorithms in order to be ranked near the top of a potential patient’s search results.
Blogging To Increase Web Traffic For Medical Practices
Web Presence Optimization For Brick And Mortar Businesses
The rise of the online retailer has created a whole new world of challenges for businesses that operate out of a store front. Online businesses have lower overhead, fewer employees, and greater reach than most local businesses. The only way one could hope to compete is by embracing the tools of the competition. Building a strong online presence is the key to the survival of any local business.
Simply having a website for your business is not enough to give you an edge. You need your website to have maximum visibility in order to draw customers to your storefront. The best way to improve your site’s visibility is to make sure it appears on search engines when a user searches for relevant products or services. Unfortunately, studies have shown that the vast majority of people never look beyond the first two or three pages of search results. That means if your site is not in the top thirty to sixty sites on the topic, you will not see much traffic.
Pay Per Click Advertising For Local Business
We have all seen them: those little advertising boxes on the side bar running down next to our search results. These ads have proven to be a very effective means of increasing site traffic, especially for local businesses. While it may be difficult to reach the top of traditional search engine rankings, pay per click advertising allows you to increase your website’s visibility in a targeted way. Net Advantage Media can help you get started with Pay Per Click, or PPC, advertising, and begin reaping the benefits in only a short time.
How does PPC advertising work? Essentially, your advertisement appears alongside or above the regular search results a user sees when they search for a keyword phrase. When that person clicks on your advertisement, you pay a small fee to the search engine or website displaying the ad. The benefit of this form of advertising is that you don’t have to pay for a service that is not performing adequately, if a site is not directing traffic your way, you are paying for it. This makes it especially effective for small businesses which may not have as large an advertising budget as the big corporations.
Search Rankings Demystified
The search engine has become the primary method of finding information, goods and services the world over. The means by which these search engines list the relevant results of a given search query determines which sites see the most traffic. These two facts together are the reason that improving a website’s search ranking is so important to the success of a business, be it online or in a brick and mortar location. In order to get the best possible search rankings, it is important to understand how those rankings are derived.
Outsourcing Web Content To Increase Traffic
No business of any size can survive in today’s competitive marketplace without a web presence, and for many business people, maintaining and updating a corporate website is a major hassle. Unfortunately, for your website to be effective, your web content needs to remain fresh and up to date, and given the amount of time and effort involved in creating and writing new content, doing so can put a major strain on your precious time, which might be better spent managing your business. Luckily, Net Advantage Media is here to help. We have the talent and the know-how to create web content that is not only search engine friendly but also reader focused, ensuring that not only will people be able to find your site, but will also come away with the facts they need to ensure they will patronize your business.
Improving Web Presence For Home Improvers
The primary way most people search for local services in this day and age is via the internet, and home improvement and repair services are no exception. More often than not however, local roofers, plumbers, electricians and HVAC service providers do not have a strong web presence, at least not one that rivals the big corporate service providers. This means that a local business’s website may never be seen by a casual customer who doesn’t click beyond the first page of search results on their favorite search engine.
One need not be a computer expert or eloquent writer in order to improve your home improvement company’s web presence however. Net Advantage Media can ensure that the content of your website rivals even that of big regional or national companies in a few very important ways.
SEO Copywriting Services For Attorneys
The legal profession is unique in that a lawyer cannot count on repeat business. Even repeat offenders cannot be counted on to enlist the services of the same lawyer twice, thus an attorney always needs to be on the hunt for new clients. The best way to do this is by reaching out online. The first place most people go when legal trouble threatens is the Internet in order to find a lawyer. One would be hard pressed to find a legal practice that does not have a website, however. Studies have proven that when searching for an attorney online, or anything for that matter, most people will not investigate beyond the first few pages of search results. That means the key to achieving the visibility your practice needs to get new clients is to improve your search rankings.
The Art Of SEO
We at Net Advantage Media understand that your business’s reputation is important to you. That is why we are always certain to make sure that the written content that we provide to you is not only technically correct, but also reflects the unique character of your company. In that way, the SEO services we provide are as much an art as they are a science.
You have likely encountered, at some point during your travels across the net, those web pages that are veritably coated in obvious keyword phrases, along with common misspellings or awkward phrasings that people type into search engines. Not only are these pages operating on an outdated search engine algorithms, they are also so ugly, so unappealing, and, frankly, and so uninformative as to be useless. In fact, these types of pages often do more harm than good in terms of search engine optimization, as they hurt the credibility of the company that site represents. This is a corruption of the spirit of search engine optimization, and ultimately is not something you need.
Web Marketing Is The Way Of The Future
When it comes to finding businesses and services, the Internet, and more specifically web search engines, is today’s way for consumers to find the services or businesses they need. Online searches can be done from the comfort of one’s home, and at any time of the day or night, making it the most convenient way for consumers to find just what they need in terms of services, doctors, dentists, or places to shop. This fact is not lost on most businesses, as marketing and advertising departments have now set their sights on how to maximize a web presence in order to place themselves above the rest in this new way for consumers to connect with the businesses they want or need. Continue Reading
Social Media Marketing And Connecting With The Public
With more and more business being done online every day, it is important that today’s businesses learn how to connect with their consumers in an online format. Social media marketing provides a unique way for any type of business to manage their online reputation, connect with the consumer, and make the public aware of just what they do and how well they do it all while using a fun and user friendly social site. It has been shown that millions of people sign into various social media websites every single day in order to connect with friends, family, and brands, and these people can become potential customers when a business is socially marketed in a smart fashion! Continue Reading
"Jeff's SEO skills helped our company increase its online visibility with dozens of page one rankings in Google. I would confidently recommend Jeff Weissman to any business that needs higher search engine rankings, an increased online presence, and more traffic."
"We needed to improve the results we were getting from our Google Adwords advertising. Jeff came in and analyzed our PPC campaign and quickly found mistakes we had made in the way we set up and structured our ad groups. His suggestions resulted in us generating more traffic at a savings of about $2,000 per month."
