Advertising a business means getting your name out there and in the minds of the consumer. Whether your business is looking for new patients, new clients, or new customers, the only way to make the public aware of your services is to make yourself easily findable and memorable in some way. Today’s world of advertising and marketing is virtual, as it allows any business to make themselves known easily on a global scale, and the way to get a step above the rest is through solid SEO! Continue Reading
Putting Yourself Out There Translates To More Clients
Putting Yourself On The Google Map
When people look for a certain type of business or service using an internet search, they will often look for a place in their own neighborhood or a desired area. During a Google search, this will also bring up a map of the area being desired that will be littered with small flag points showing the locations of certain related businesses within the area desired. While putting yourself on the map is important, putting yourself on the Google map is even more so, and having a highly ranked point on this map can drive more traffic to your website and your business. Continue Reading
Online Reputation Matters
In today’s modern age, an online reputation matters just as much as a neighborhood or “word of mouth” reputation, as more and more people find themselves looking for services or businesses online. A business’s online reputation is made up of the reviews and customer rankings the consumer gives to a business, and these are what many people seek when choosing to use one service over another after performing an online search. Continue Reading
Keywords And Staying On Top
One way that any type of business can raise their search engine rankings is by using the right keywords. When a person searches for a business or specific service, they will use certain words to complete their search, and these keywords are ones that will connect them to the businesses they are searching for.
Taking advantage of these keywords means realizing what consumers may be searching with when they are looking for the services your business provides, and incorporating them into the tags, descriptions, headlines, or meta tags used on your business website. This may include common misspellings or typos of certain words pertaining to your business, as well as certain key words, but making sure to include a multitude of different words is key. Continue Reading
How Important Is Search Engine Optimization?
So much of today’s business is done online, and consumers are taking to the web to find new local services each and every day. When a person performs a search engine search, they are often faced with pages upon pages of results, with the first page often getting the most web traffic. What any business wants is to be put on that front page, to have an advantage over the businesses on pages 2, 3, 4, or beyond, so customers will click on their webpages over others. Search engine optimization does just that, it helps a business get ranked higher on a search engine search so that potential consumers are more likely to see your page over others, and this can be done in a variety of ways. Continue Reading
How Does An SEO Firm Help Businesses?
When it comes to operating a business in today’s modern age, web presence is undoubtedly important. What an SEO firm does is makes sure that a business has an effective web presence that will help them to market themselves and get their name into the minds of today’s tech savvy consumers through a variety of effective SEO and web marketing techniques. We at Net Advantage Media are an SEO firm that provides a variety of SEO services to all different types of businesses throughout the Long Island area and beyond in order to help them to move into the modern age and onto the path of web success. Continue Reading
Different Effective SEO Techniques
At Net Advantage Media, we use various SEO techniques to help our clients in maximizing their web presence. A great web presence will make any type of business more available to the customers they serve, as they will be easily searchable and discoverable to all potential consumers. Also, a more available business is a more successful business, as more consumers, patients, or clients will be made aware of what you do and how well you do it! Continue Reading
Being Searchable Translates Into Being Available
For any business to achieve success, online or off, they must be available to the consumers they are trying to reach. For a doctor’s office, this means making potential patients aware of you, your credentials, and your services, or for a restaurant, this means making hungry local patrons aware of your location, your menu, and just who you cater to serve, and if the public is not made aware it becomes increasingly more difficult to attract new business to your establishment. Continue Reading
Search Engine Optimization Tips And Tricks Used By The Experts
If you do not perform the proper SEO tactics, nobody is going to find your site. Start implementing the tips you find below and what was lost in the crowd will become found.
Patience is crucial if you are trying to boost your site’s ranking. Big boosts to your website’s traffic are not going to show up overnight, no matter what you do. Contrary to what some may tell you, it can be months before you start to get a steady stream of traffic, especially if your site has just been built. Same as any other business, time is required for success.
Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Blogs are a great way to move up the search rankings as they are constantly updated: this makes them easy for search engine algorithms to find and rank. To rank sites highly, search engines like to see backlinks.
Site Map
A key to search engine optimization is to include a site map. Spiders can easily decipher you site if you have a site map. Large sites may need more than one map. As a rule, try to have no more than 100 links per map.
Use a title tag that describes the page well so that search engines will comprehend your content. Do not go over 60 characters, because many search engines refuse to show more than this. Search engines will also give less significance to words after the 60 character limit.
When your blog is on your own site, under your domain name, it gives your website more visibility and power in search results. When you rank higher on search engine results, more people will visit your website.
One common myth suggests comment tag keywords improve the visibility of a website. Instead, you should focus on the actual content of your website.
Write and publish new content as often as possible. Set a goal for yourself, and follow through on it. Websites that produce fresh content generally appear more useful to search engines than those who barely update their sites. If you want your website to have a high page rank, you must have a constant flow of new content.
It is a mistake to try to learn and implement every area of SEO that exists. New techniques are cropping up every day, but mastering even one will dramatically improve the success of your content.
You can help to maximize your SEO by linking to valid, useful information outside of your site. Choice linking is an extremely significant part of SEO. Search engines favor relevant off-site links more than the internal ones leading you to additional pages on your own website. You can increase your search engine ranking and your visibility by trading links with related sites.
Think about what a person might enter into a search engine to find a site like yours, and make sure those phrases appear multiple times in your site’s content. You can use the keywords in the site’s content, as well as page and paragraph titles, but keep in mind that excessive use of keywords can give search engines a negative impression, and make it rank lower in search results. Balance is the key to a well-made site.
Business Bureau
Joining local groups such as the Chamber of Commerce can not only give your business more credibility, but it can also boost your rankings in the search engines. Your listing with the Better Business Bureau will link to your site and help local customers find your business. You also get the added benefit of trust and legitimacy by maintaining a good rating with the Better Business Bureau.
No one sets up a business in order to fail. Although many people do fail in their attempts, success can be easily obtained due to the large number of available resources.
"Jeff's SEO skills helped our company increase its online visibility with dozens of page one rankings in Google. I would confidently recommend Jeff Weissman to any business that needs higher search engine rankings, an increased online presence, and more traffic."
"We needed to improve the results we were getting from our Google Adwords advertising. Jeff came in and analyzed our PPC campaign and quickly found mistakes we had made in the way we set up and structured our ad groups. His suggestions resulted in us generating more traffic at a savings of about $2,000 per month."
