Successful companies of all sizes have realized the value of a good online marketing strategy. Whether these companies developed their advertising campaigns in-house or hired an SEO Agency to do it, it proved to be a valuable addition to their current marketing strategies. Thanks to online marketing, it is more likely that a person will land on your website by using the search engines than by going to it without searching the internet. Current statistics show that 81% of all internet users now use the search engines to find what they are looking for.

Research has also shown that having a strong search engine presence ensures that your brand will be seen by your target audience. However, you still need to decide between using PPC (pay-per-click) advertising or SEO (search engine optimization) in order to get your brand in front of your target audience. That decision is not always easy since any SEO Company will tell you that both marketing methods have their advantages. So which one will be right for your business? Here is a breakdown of the two.

PPC or pay-per-click ads are the purchased ads and sponsored links on a Google search while SEO enables you to rank higher naturally in the organic search results. The consensus among SEO Firms is that the value of either marketing practice is usually determined by the ROI that each produces. Most importantly, if they are both done correctly, there is a greater possibility that your business will land higher in the search engine ranking pages (SERP’s).

If you are having trouble deciding between PPC and SEO, ask yourself the following 3 questions to help you decide which one best address your business marketing needs:

• How competitive are your industry niche’s SERP’s where your targeted keywords and keyword phrases are concerned?
• What is the average price paid for a CPC or cost-per-click in your industry niche?
• What will your budget allow you to spend on your website advertising?

Our company, Net Advantage Media, knows that PPC and SEO are both excellent ways to drive more visitor traffic to your website. However, we also know that choosing one over the other may not be the wisest decision. Combining the two can be extremely powerful and help you get noticed quicker. Our company specializes in a wide range of SEO Services so that smaller, local Long Island area businesses can easily be found in the search engines. Call us today for more information.