Although a number of individuals today still use the traditional way of searching for a local are contractor (i.e., the Yellow Pages), most individuals with a computer will search the internet using the major search engines. As a contractor, you should already be aware of how technology has completely revolutionized the way the consumer searches for information.

Exponential Results Of Using SEO

If you are an AC/HVAC, electrician, plumber, roofer, or any other type of contractor, you probably understand how SEO has benefited your business. If not, then you need to be aware of how this marketing technique can set you apart from your competitors:

• Codes used on your website must make it easier for the major search engines to find your business as well as indexing and ranking it.
• Links from other websites (a.k.a. reciprocating links) and other off-website factors need to be optimized in order to establish you as the authority in your field.
• Your website content has to establish you and your company as a contracting industry leader and the primary authority in your specific field.

As a professional SEO services agency that is dedicated to helping small and mid-sized businesses in the greater NYC and Long Island areas, Net Advantage Media can help you benefit by using the internet more effectively to improve the metrics listed above.

Understanding The SEO Process

As a contractor, SEO is the primary tool needed for driving more traffic to your company’s website and maintaining the incoming flow of it, no matter what your field of specialty is. The SEO process is comprised of the following 4 key factors:

• Comprehensive tracking of your website and SEO auditing – accurate measurements and tracking are the basis of the SEO services that our company provides. You cannot maximize your efforts without accurately measuring and tracking the results you achieve.

• Creation of quality content – creating new webpages and/or updating your current website content is essential to driving more traffic to your company. Combining the right keywords with accurate tracking data is important where this is concerned.

• Keyword and keyword phrase research – unless you are planning on dealing with traffic outside of your service area, it is important to use keywords and keyword phrases that are geographically relevant to the greater NYC and Long Island areas.

• Optimization of off-website factors – the last step in the SEO process is to maximize your visibility and optimize your presence on the web. Links on other authoritative websites along with their recommendations for your company will enable you to accomplish this.

As a leading SEO firm in the greater NYC and Long Island area, Net Advantage Media can assist you in developing quality content that generates more traffic to your website. Call us today so we can start helping you immediately.