Are you familiar with the most common mistakes made by local business owners who dive into the world of ppc advertising with the best of intentions and the highest of hopes…but unfortunately without the requisite knowledge, experience and understanding of what to do and what not to do.

Please read this next part very carefully…

If you’re about to do, or are currently attempting to do, Adwords adverting for your Long Island, NY business then you MUST make sure you know the following detals…

WARNING: FAILURE TO KNOW ANY OF THE FOLLOWING COMPONENTS OF A GOOGLE ADWORDS CAMPAIGN CAN COST YOU THOUSANDS OF DOLLARS IN LOST REVENUE.

• The 3 key components of paid search (the keyword, your ad, and your landing page) and why you need to understand how they relate to each other;
• The importance of negative keywords and how not using them can cost you thousands of dollars in useless click costs;
• Split testing your ad copy…how to do it, and how it will result in a better return on your investment;
• The best tools available for managing your ppc campaign and tracking your results;
• Keyword bidding strategies that will have you positioned higher than your competition while paying less per click than they do;
• The importance of click through rate (CTR) and why you need to focus on increasing it, especially early in your campaign;
• Knowing which networks to advertise in and which to avoid like the plague;
• How to set up your campaign so that you’re not getting clicks from people who will never hire you, or pay for you products/services;
• How to make adjustments to your keyword bidding that will have you paying less yet getting more clicks over time;
• How to “spy” on your competitors’ ppc campaigns so you know which keywords they’re bidding on and which keywords are making them money;

Okay, I’ve got to stop right now because frankly I could go on and on listing the various things that you need to know in order to be successful with Google Adwords.

The point is that pay per click advertising is very complicated, yet extremely effective if you know what you’re doing.

At Net Advantage Media we have the knowledge and experience to help any local business get more clients, patients, or customers than they can handle through pay per click advertising.

So, if you’re a business owner and you’re either struggling with your Google Adwords campaign, or you’ve yet to give ppc advertising a try out of fear, then we invite you to give us a call today at (516) 448-9911 for a free 30 minute consultation where we’ll take a look at what you’re doing and give you advice on how to move forward successfully.

In closing, we believe that Google’s pay per click program is without a doubt the most powerful advertising platform ever devised in human history.

It’s a marketing platform that gives any business owner the ability to get his/her compelling marketing message in front of a pinpoint target market…almost instantly!

Smaller businesses can compete with the big boys in their market because the Adwords system rewards the smart and clever advertiser and punishes the “foolish” advertiser regardless of how much they’re bidding respectively.

And, unlike search engine optimization (SEO), where it may take up to 30-60 days before you’re business is listed on page one of Google, you can rank on page one for any keyword you want within 15 minutes of going “live” with your Adwords campaign.

So, your next step is to give us a call right now at (516) 448-9911 so we can take a look at what you’re doing to try to grow your Long Island, NY business with Google Adwords and put you on the right path to making more money.