Pay per click advertising (frequently referred as ppc) is an enigma, and here’s why…

When it comes to pay per click advertising for Long Island based businesses there are three types of people:

1. People who make use of ppc advertising and do so correctly and therefore are making a fortune from it. Not surprisingly, these folks have a very positive opinion of Google’s ppc program, known as Adwords. In fact, they thank the Internet gods every day that this incredible form of advertising was invented;

2. People who have tried ppc advertising in the past and “lost” a lot of money, because they made critical mistakes in the way they set up their campaign and/or the way they decided to “bid” on their target keywords; and

3. People who have heard about Google’s Adwords program, and although they desperately need an effective way to promote their business, they are reluctant to give pay per click advertising a try due to the fact that they’ve heard stories of people “losing” a lot of money with ppc, etc.

So, let me ask you a question…Which of the three types of people listed above describes you?

At Net Advantage Media we have a very high opinion of pay per click advertising…especially Google’s version of it – Adwords.

We have managed Adwords campaigns for our own business interests and for clients on an international, national, and local level since 2004. Accordingly, we have developed a keen understanding of what it takes to run a successful Adwords campaign…especially for local businesses.

Call us today at (516) 448-9911 and we’ll review your pay per click campaign to see if you’re on the right track.