One way that any type of business can raise their search engine rankings is by using the right keywords. When a person searches for a business or specific service, they will use certain words to complete their search, and these keywords are ones that will connect them to the businesses they are searching for.
Taking advantage of these keywords means realizing what consumers may be searching with when they are looking for the services your business provides, and incorporating them into the tags, descriptions, headlines, or meta tags used on your business website. This may include common misspellings or typos of certain words pertaining to your business, as well as certain key words, but making sure to include a multitude of different words is key.
One example of this is a website that provides plumbing services to the NYC or Long Island areas, and the key words they have on their page. A person looking for these services may use words like “plumbing” as well a “plumming” or “clog” as well as “stuck” in their internet search, and it is important for businesses to realize that the more keywords they have connected to their site, the more traffic their site may garner.
Staying on top of a search engine ranking means connecting with more searches, and this will also translate into a business’s webpage being more available to consumers. Any business will benefit from their webpage being made available and searchable, with keywords being an easy way to make this happen.
We at Net Advantage Media know all of the ins and outs of optimizing keyword usage in a business webpage, and having it translate into a business growing more searchable to their target audience. Staying on top of search engine rankings is important to driving more web traffic to any site, and using keywords is one great place to start in ensuring a website’s rankings stay high! If you think your business could benefit from using different keywords in an effort to raise rankings, or you just wish to drive more traffic to your website, contact us today for our SEO services and learn how it’s done!
"Jeff's SEO skills helped our company increase its online visibility with dozens of page one rankings in Google. I would confidently recommend Jeff Weissman to any business that needs higher search engine rankings, an increased online presence, and more traffic."
"We needed to improve the results we were getting from our Google Adwords advertising. Jeff came in and analyzed our PPC campaign and quickly found mistakes we had made in the way we set up and structured our ad groups. His suggestions resulted in us generating more traffic at a savings of about $2,000 per month."
