What is the key to building trust among your customers and future customers?

You know that viewers visiting your website generally only look around for minutes or even a few seconds before they click on to another site or search result. If your site can’t get attention within thirty seconds, you’ve lost your opportunity.

What do you need to do in that thirty seconds to start building a mutually beneficial relationship?

No matter who you are or where you’re from, people go onto the internet to look for answers to their problems. Everything that gets typed into a search engine like Google, Yahoo, or Bing is either a question or an implied request for general information.

So, there’s tons of information out there – what makes yours different?

Knowledge Content Is The Way To Demonstrate Your Specialized Expertise

Just about anyone can speculate on basic topics and write at length without knowing anything.

However, as a New York City or Long Island business owner, you have specialized knowledge.

In your area of expertise, you have:

— The ability to look at common questions in a new way and develop insightful answers.
— The ability to look at the history of your industry and predict the most important trends.
— The ability to describe and explain problems in a way that will make sense to customers.
— The ability to build and maintain customer relationships by giving visitors valuable info.

Truly knowledgeable content helps your customers answer their questions, and does so in a way that applies your insight. When your site is full of knowledge content, people have a good reason to stick around and explore your site in depth.

Plus, it gives you the chance to get started on a business-to-client relationship built on trust, because prospective customers understand that you “know your stuff” before they make the decision to contact you or buy from you.

The more content you have, the more attention you’ll attract from both search engines and real readers, so developing content should be a key part of your online strategy. It’s one of the areas where consistent effort will pay off big.

At Net Advantage Media, we are the leaders when it comes to figuring out what kinds of content will connect with your visitors and turn them into customers. To hear more about what we can do for you, email or call us today. We proudly serve businesses across NYC and the region.