We are right in the middle of a mobile technology revolution, and its effects are being felt every day throughout the world of web design.

Odds are that everyone you know has a cell phone, but do you know just how widespread they really are? Thanks to insights from Pew Research and others, we now know for sure.

Some important facts on cell phone ownership and use in the United States:

— More than 90% of U.S. adults are believed to own a cell phone.
— More than 50% of U.S. adults own a smart phone with internet and applications.
— A growing number of users access the internet primarily through their cell phones.

As time goes on, more and more people are going to begin using their phones as a principal source of online connectivity. Plus, the range of mobile devices available to consumers will continue to grow, with things like tablet computers becoming more popular.

Soon, even wearable computers will be in the mix. So, what does it mean for your business?

Mobile Marketing Is A Powerful Tool In Your Effort To Dominate The Local Market

If you’re in the New York City or Long Island area, you know that your potential customers are likely to be early adopters of new mobile technology. Mobile marketing is more critical now than ever before, but there’s still time to develop a huge competitive advantage.

The most fundamental part of mobile marketing is ensuring that your website is responsive to the way people view websites on phones or tablets. A site that only looks good on the desktop is as good as one that only looks good on Internet Explorer – useless.

A full mobile marketing strategy also takes into account the way people use their phones to access local businesses. For example, it ensures that you’re fully visible on services such as Google Maps and Yelp! that customers use to pick out local businesses “on the go.”

All in all, not focusing on mobile marketing may mean missing half the equation for online success.

Net Advantage Media is New York City’s market leader when it comes to effective mobile marketing and brand management. To discover how you can turn mobile technology into a revenue stream for your business, contact us today by phone or email. We look forward to the chance to help your business succeed better.