We have all seen them: those little advertising boxes on the side bar running down next to our search results. These ads have proven to be a very effective means of increasing site traffic, especially for local businesses. While it may be difficult to reach the top of traditional search engine rankings, pay per click advertising allows you to increase your website’s visibility in a targeted way. Net Advantage Media can help you get started with Pay Per Click, or PPC, advertising, and begin reaping the benefits in only a short time.

How does PPC advertising work? Essentially, your advertisement appears alongside or above the regular search results a user sees when they search for a keyword phrase. When that person clicks on your advertisement, you pay a small fee to the search engine or website displaying the ad. The benefit of this form of advertising is that you don’t have to pay for a service that is not performing adequately, if a site is not directing traffic your way, you are paying for it. This makes it especially effective for small businesses which may not have as large an advertising budget as the big corporations.

PPC advertisements also have the advantage of being very easy to measure and track. Since each click on a specific advertisement is tracked for payment, it is a small task to determine which clicks, from which sites are yielding meaningful traffic that turns into business for you.

There is more to PPC advertising than simply writing a quick advertisement and sending it off to a pay per click provider. Creating an effective PPC advertisement requires a special kind of expertise. That is where we come in. Net Advantage Media has the experience to create an entire PPC ad campaign that gets results. As an SEO company our knowledge of keyword phrasing and our management tools we can create a series of PPC advertisements that are optimized for both breadth and specificity, meaning that your ad will appear under the largest variety of possible searches.

Your business does not need to suffer from lack of web visibility. Contact Net Advantage Media to find out how we can help you create an effective pay per click advertising campaign, or even improve an existing one!