Are you interested in getting immediate, targeted traffic to your business website? Well, with pay per click advertising you can have that, and it won’t cost you as much as you might think…if you do it correctly.

What is Pay Per click Advertising?

Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay per click advertising can be a VERY profitable way to increase website traffic, sales, and leads…but only if it’s done correctly.

This method of advertising is fast – you can have a campaign up and running in less than 30 minutes and have traffic coming to your business website immediately. In contrast, getting your site to rank high on the first page of the search engine listings can take weeks or even many months depending on the competition level for any given keyword phrase.

Results are Measurable and Easily Tracked

If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing online, etc. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad!

By measuring and tracking your results you can determine what your “money” terms are! In other words, by analyzing what keywords are being searched most often by your target market you can use that information as the basis for know which keywords to try to optimize for…so you can eventually get that same traffic fro free.

We Recommend Pay Per Click Advertising to All Local Long Island Business Owners

At Net Advantage Media we believe that pay per click advertising should to be a part of every Long Island business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser run into.

#1: Google doesn’t make it easy to advertise

There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include:

• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing
• And many more…

#2: Keyword research

I guarantee that if you’re already using Google’s pay per click program (Adwords) you’re leaving out important keywords in your campaign and you’re probably not making proper use Google’s keyword match types, (broad match, phrase match, and exact match). I’m not going to go into a long explanation of the significance on bidding on the correct match types right here…suffice it to say that know how to use keywords is critical to your success with pay per click advertising.

#3: Ad testing

If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be.

#4: Conversion tracking

Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.

#5: Tools

There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign.

#6: Only sending visitors to the home page

There are probably many different types of potential customers for your products and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page (landing page) that tells them exactly how you can solve their particular problem.

Call Net Advantage Media…we can help you improve an existing pay per click campaign or set a brand new one up for your business.  The results will blow you away!

We can be reached at (516) 448-9911