When it comes to driving more traffic to your business website, you have two very basic yet highly effective options, specifically PPC or pay-per-click advertising and SEO or search engine optimization. However, these marketing methods are not necessarily right for every type of website business. In order to know which of these marketing methods are right for you, you need to understand how they differ.

• PPC – an advertising model that is used in internet marketing circles for promoting a website. It entails payment by the advertiser to the publisher (usually a website owner) whenever their ad is clicked on.

• SEO – a process used to positively impact a webpage’s or website’s visibility in the search engines (Bing, Google, MSN, Yahoo!, etc.) This method yields what is referred to as “natural,” “organic” search results (in other words, un-paid).

Both advertising methods can be beneficial to a wide range of businesses whether large, mid-sized, or small despite the fact that SEO is far more cost-effective. Since the competition among internet businesses today is just as intense as it is for the traditional brick and mortar types, the importance of driving traffic to a website cannot be overstated. This is especially true for smaller to mid-sized companies.

Knowing whether PPC or SEO is the right type of advertising for your business requires a bit of research. As a full-service SEO agency, Net Advantage Media can help you design and develop a marketing strategy that uses these types of advertising. The following three questions will enable you to determine whether you should use PPC, SEO, or both:

• How competitive is your industry’s search engine results pages? You should try to determine how competitive the SERP’s are in your industry niche. This may require the investment of time and money in order to place higher in the search engine results pages.

• How much can you afford to spend on your website advertising? You need to determine what size budget you have for advertising your business over the internet. It is recommended that you start out with a budget of around

• What is the average cost of PPC advertising in your specific industry? You need to find out how much other businesses that are in the same industry are paying for their advertising. PPC platforms enable companies to bid on the price of a keyword click.

Net Advantage Media can help you determine whether PPC or SEO (or both) advertising methods are right for your type of business. Along with our other available services, we can easily design and develop a marketing strategy that will work for you. Contact us today for more information regarding our company and the services we offer.