If you have been looking for new ways to market your business online, you’ve probably heard about PPC, or “pay per click” advertising. In fact, for the last several years now, Google has been sending out free vouchers for its PPC service, AdWords, whenever a new business is registered around New York City or Long Island.

What many people don’t realize about these vouchers is that they’re anything but free:

— The initial amount of advertising evaporates in a hurry, and then you’re on the hook for more.
— Unless you approach PPC carefully, it usually results in a net loss to your marketing budget.
— If you get off to a poor start, it negatively influences your performance for the long haul!

To Attract Instant Customers, PPC Needs To Be Done Right

Although no statistics are available, we’ve heard this story enough to know that it’s happened to many good NYC-area businesses. Companies get started on AdWords and other PPC services without sufficient knowledge and lose hundreds, or even thousands, within a matter of weeks.

This amount subsidizes the few who are successful at PPC, while driving businesses away from an avenue of advertising that could have been very powerful for them. It’s good to know, then, that winning at the PPC game has very little to do with luck.

At Net Advantage Media, we’ve developed ways of finding the online “keywords” that most closely represent your customers’ core concerns.

Different terms and phrasing are used by your customers at different times:

— When they are not sure how to solve a problem.
— When they are actively searching for relevant information.
— When they are ready to make a purchase, but need to meet you.

Because the terms your future customers use reflect their thought processes, PPC campaigns should be structured to do the same. This can take hours or days of setup time, not to mention ongoing maintenance – which is one good reason to leave it to the pros.

If used incorrectly, pay per click marketing can be an expensive drain on your marketing efforts. Done correctly, though, it becomes a pathway to nearly instant conversions. You’ll see the difference when you work with Net Advantage Media, New York City’s top SEO firm. For SEO services that can’t be beat, call or email us today to find out more.