The legal profession is unique in that a lawyer cannot count on repeat business. Even repeat offenders cannot be counted on to enlist the services of the same lawyer twice, thus an attorney always needs to be on the hunt for new clients. The best way to do this is by reaching out online. The first place most people go when legal trouble threatens is the Internet in order to find a lawyer. One would be hard pressed to find a legal practice that does not have a website, however. Studies have proven that when searching for an attorney online, or anything for that matter, most people will not investigate beyond the first few pages of search results. That means the key to achieving the visibility your practice needs to get new clients is to improve your search rankings.

The only way to improve the search ranking of your practice’s website is to ensure that your site is search engine optimized. While most lawyers are consummate communicators in their own right, search engine optimization, or SEO, writing requires a unique set of skills. That is why many firms have turned to specialized SEO services like ours. Net Advantage Media prides itself on our ability to create unique, engaging content that also performs well on search engines.

Having a website listing your credentials and services offered is simply not enough to get your practice the web traffic it needs. Each page of your site needs to be carefully tailored to draw the right kind of traffic, and we can help you do that. By creating written content that is search engine optimized and reader-friendly, we can help ensure that the maximum number of potential clients reaches your website.

One of the best ways to improve those rankings is the inclusion of a blog on your website. A blog gives you the opportunity to deliver detailed information relevant to your practice that might otherwise be considered extraneous on the main sections of your website. They are a great way to educate potential clients about your areas of expertise or notable cases you have won. More importantly, from an SEO perspective, when these blog posts are written with an adequate keyword density, these extra pages cause search engine algorithms to make more hits on your website, thereby increasing your ranking. Given the non-stop fast pace of the legal profession, creating and maintaining a blog may involve time that would be better spent building cases. We can create regular content for your blog to your specifications that is not only keyword optimized, but also engaging and, most importantly, accurate.

Contact us now to find out how we can help you draw more local clients through increased web traffic!