When it comes to internet marketing, one of the most difficult aspects to understand is the search engine optimization process. The constant search engine updates, content development, SEO’s technical aspects, the way in which the lines are blurred between SEO and social media marketing (a.k.a. SMM), and website usability add to the confusion. Although you may not understand the importance of SEO or don’t want to understand it, you cannot deny the fact that it adds value to any blog or website.

The following 8 statistics will reinforce how SEO creates value for any blog or website and continues to support it:

• 65 to 70% of the market share of the major search engines now belongs to Google
• 70 to 80% of all internet users focus on organic search results and ignore paid advertisements
• 75% of all internet users do not look further than the first SERP
• 93% of individual online experiences start via one of the major search engines (i.e. Bing, Google, MSN, Yahoo! Etc.)
• Leads that are generated by the SEO process have nearly a 15% sales closing rate compared to less than 2% of outbound leads that are generated by direct mail and other print media
• SEO beats out social media marketing over 300% of the time and is considered the #1 driver of traffic to a blog or website
• Users click on links that are organic (search engine optimized) 70% of the time
• Where Google searches are concerned, 18% of the organic ad clicks land in the #1 position, 10% land in the #2 position, and 7% land in the #3 position

Granted, being aware of these statistics and understanding their significance is important. However, Net Advantage Media is even more aware that SEO is the ultimate blog and website traffic generator and that paying attention to these statistics is imperative. Call us today so that we can show you how to develop an effective SEO strategy and to provide you with additional information on the other services we offer.