When you are used to using SEO and organic search marketing as a key component of your business marketing strategy it is difficult to understand the role that PPC advertising can play in it. Whenever other online marketing strategies are successful, they improve SEO. Content helps to increase the number of backlinks that are used, conversion rates increases due to a website’s usability, and your search engine traffic becomes more profitable. At the same time, your e-mail and social media marketing increases the amount of user engagement.

When PPC advertising is working, it means that you are paying Google for the website visitors you receive. However, there is a greater chance of experiencing immediate results whereas SEO produces results over the long-term. This is why they make such a powerful marketing combination when they are used in conjunction with one another. Our SEO Firm knows that their opposing strengths offset their weaknesses and that is why we oftentimes suggest developing a marketing strategy that utilizes both.

So when does our SEO Company recommend that a small business use PPC advertising? This oftentimes depends on the type of business and its goals as well as a number of other factors. The first thing you need to realize is that PPC advertising may not be right for your local area small business. When PPC works, it works extremely well. However, you need to be realistic about how successful a PPC advertising campaign may or may not be. Hence the importance of knowing whether or not this is right for your business.

Net Advantage Media specializes in a variety of SEO Services that work for smaller business by making them more visible and increasing their client or customer traffic. Past experiences with prior clients has taught us that PPC advertising works for three different business types:

• Brand advertisers
• Direct-response marketers
• Online retailers

Our SEO Agency can help you avoid the mistakes that many online business owners make when using PPC advertising such as not managing their campaigns properly or tracking the results of your campaigns. In addition to helping you develop a PPC advertising campaign, we can also help you with a number of other internet marketing and SEO Services that will enable people to find you easier in the search engine ranking pages. Our goal is to help your small business achieve a higher level of success. Call us today for more information.