The refinement process that enables websites to gain a higher position in the organic SERP’s or search engine ranking pages is commonly known as SEO or search engine optimization. For all intents and purposes, it is the ultimate organic (non-paid) website traffic generator. Depending on a website’s content and purpose as well as the search engines that are targeted, the SEO techniques that are employed can vary considerably. Granted, the SEO process can oftentimes be challenging and somewhat lengthy.

Partnering with the right SEO agency will enable you to face those challenges and achieve a higher ranking in the search engine results. As a premier SEO agency in Long Island, Net Advantage Media specializes in a wide range of online marketing services that help smaller businesses gain visibility and get noticed quicker by the search engines. We can help you optimize your website by analyzing its content and improve it so you get more traffic.

In order to customize a marketing strategy that facilitates the needs of your business, it must be based on the following 5 key SEO elements:

Description – when your website is listed, the search engines display specific information about it. That information is clearly defined by its description meta tags (see Meta Tags).

Link building – Google is one of the major search engines that focuses on the quality of a website’s back links when determining that site’s importance and where it should rank in the results pages. These are external links that direct you to other websites.

Meta Tags – these are comprised of descriptions, directions, keywords, and restrictions for spiders that visit a website. Additionally, description data, keywords, and titles are incorporated into the ranking algorithms of some search engines. These tags are invisible and have no effect on how a webpage is displayed.

Title Tag creation – long considered the most important element in the on-page SEO process, the title tag is located within the headline tag or page header. In addition to focusing on a title tag’s keywords, the search engines will display their contents in the search results pages.

Webpage content – within reasonable limits, the content or text on a webpage needs to be comprehensive yet inviting and contain an allowable amount of a site’s keywords.

Net Advantage Media specializes in a wide range of SEO services and can optimize your website so you land higher in the search engine results. Contact us today to find out about this valuable service.