Whenever we discuss the subject of search engine marketing with new clients, we often see an empty look in their eyes. For those individuals that are not familiar with the term, search engine marketing (SEM) is a form of website promotion that is most commonly utilized in internet marketing. By using advertising and SEO or search engine optimization, the visibility of a website in the search engine results pages (SERP’s) can be increased.

SEM relies on SEO to gain higher rankings in the SERP’s by adjusting or rewriting webpage content or by using pay-per-click (PPC) advertising. You can easily see why small and medium-sized business owners that rely on the traditional forms of advertising are confused by this. This is especially true for those businesses who are just getting involved in internet marketing because many of these business owners do not understand its importance.

Comparing SEM With SEO

SEO or search engine optimization is one of the integral components of search engine marketing which also includes tools such as Bing Ads and Google Adwords (a.k.a. paid search results). Where SEO typically benefits the larger companies, SEM levels the playing field by using both paid search results and search engine optimization to produce immediate results for small and medium-sized businesses. No matter what size business you own, you can use SEM to land as high in the search engine results pages as the larger companies.

Reasons To Consider Using Paid Search Marketing Strategies

There are numerous reasons why our company recommends adding the use of paid search marketing to your advertising efforts, but the 5 most important ones include:

• Ads can be highly targeted to deliver the most relevant messages to your audience
• Being more measurable than organic search results
• Getting you the highest ranking possible in the SERP’s
• It is more cost-effective compared to other forms of online and traditional advertising
• You can implement paid searches quickly and easily

The biggest benefit of paid search marketing is that it is very advantageous for those small businesses that do not have lavish advertising budgets and sufficient resources to work with.
Net Advantage Media is a full-service SEO company that can help small to medium-sized businesses in the Long Island and greater NYC area with their internet marketing efforts. Let our company help you by creating a search engine marketing strategy that works for you and gets you ranked higher in the search engine results pages.