Compared to mid-sized and larger businesses that have larger marketing budgets, smaller companies at the local level typically operate with much smaller budgets and feel that PPC or Pay-per-Click advertising is too expensive to invest in. However, this type of advertising can bring a substantial ROI. In fact, PPC campaigns that are well managed and optimized can be extremely cost-effective. These campaigns reach individual website visitors that are already interested in a particular product or service, unlike the traditional forms of advertising.

You can complement your inbound marketing endeavors by hiring an SEO Company to design and develop a PPC advertising campaign for your business. The following benefits are the primary reasons that you should consider PPC advertising for your business:

• Campaigns can be launched quickly – once your campaign has been launched, it will start driving more qualified leads to your website compared to what you will see when using organic SEO.

• Expands your reach – PPC advertising establishes your business as an industry leader and increases your company’s online visibility.

• Highly targeted visitor traffic – you can enhance the quality of your visitor traffic by using specific keywords and keyword phrases in your ad copy to target specific demographics. You can also schedule your PPC campaign to run in specific geographic regions during the optimum sales periods of the year.

• Maximizes your return on your marketing investment – since PPC advertisements are only paid for when they are clicked on, it is easy to determine the return on your marketing investment. It also enables you to manage your costs more effectively and track your sales conversions much easier.

• Testing capabilities – interestingly enough, PPC advertising provides low-risk keyword and keyword phrases testing capabilities. This enables you to determine whether or not your PPC ad campaign is worth the investment.

Our SEO Firm knows that additional advertising formats will be required to generate more results than a stand-alone PPC ad campaign. This includes strategies such as Google Places optimization, lead generation, link building, mobile marketing, reputation management, SEO, social marketing, video marketing, and web design just to name a few. Basically, these strategies make your products or services easier to find in online searches.

Net Advantage Media is a full service SEO Agency that offers a wide range of marketing strategies and SEO Services that will help local area and Long Island businesses establish a stronger web presence. Contact us so we can start helping you today.