According to a recent report published by the University of Bristol, website visitors only read about 20 to 25% of the content you have posted to a business website. If that is the extent to which your website visitors are going to read, it is imperative for you to create and maintain fresh, interesting content on a regular basis. Creating effective website content can be challenging without the proper tools and assistance.

Net Advantage Media specializes in the creation of high-quality website content so that you don’t have to stress over it. The importance of high-quality web content cannot be emphasized enough. We have helped professionals such as accountants, chiropractors, dentists, doctors, and lawyers. Here are some helpful tips to consider:

• Be informal but use plain English – make sure that you web content is readily accessible and conversational but keep it light and informal at the same time. Even if your target audience is technology friendly, use plain English. Content that is difficult to understand will not keep the reader’s attention.

• Employ the use of headers and/or subtitles – along with graphics and lists, user-friendly bold headers and sub-titles makes your web content easier to read and keeps the reader interested in your message and what you have to offer.

• Keep your content short and simple – based on the statistic above, your website visitors are not going to read your content in its entirety. So be sure to make your point quickly and keep it as straightforward as possible.

• Use words that pack a punch – short, strong phrases work best while delivering a powerful call to action in the process. “Pick up the phone and call us if you’re interested” does not have the same impact as “call us today for more information about…”

• Utilize search-friendly keywords and keyword phrases – by matching a specific keyword or keyword phrase to a user’s search string, you will be able to rank higher in the search engine results pages.

• Most importantly, don’t forget to use spellcheck – other than misrepresentation, nothing is more damaging to a company’s reputation or website than grammatical and spelling errors. The best way to sound professional is to write content that is free of grammatical and spelling errors.

In order to ensure that your website content is of the highest quality possible, please contact Net Advantage Media today. We specialize in developing marketing strategies and creating search engine optimized content that will drive more traffic to your website. Our company has helped a wide range of small and medium-sized businesses in the greater NYC and Long Island areas. Call us today for help with your website.