Research has shown that, when people go online to get information, their attention span is much shorter than it would be if they were looking at traditional media. To put it simply, people have different reading strategies for different kinds of content.

When people are reading a book, they know that they usually have to read every word of the entire thing to get the complete picture. When people are reading a newspaper, they may scan headlines to find where they want to start and then read an entire section.

When people go online and read a web page, it is a whole other story.

“Bounce rate” is the technical term for the percentage of times that a user, upon coming to a new site for the first time, will disappear without going to any other page on that site. For even the most successful websites, bounce rate is usually fairly high.

Unsuccessful sites frequently have a bounce rate around 99%!

Naturally, that doesn’t mean that you should give up on written content for promoting your business. However, there is one alternative to text that can have a powerful effect on your conversions and bounce rate – video marketing.

Video Marketing Recognizes That People Search, And Learn, In Different Ways

When people are searching online, they are usually trying to answer a question. That means they are trying to learn, and not everybody learns in the same way.

Among mobile phone users in particular, video content has been shown to engage people much more deeply than written content. They are more likely to watch it to the end, share it, and go on to further exploration of your site than they would with an equivalent article.

Video marketing also has the advantage of giving people the sense that they “know” you. If you are a good presenter, then video marketing can boost your credibility. If not, there are plenty of alternative ways to design and develop your video content.

No matter what approach you use, catering to your customers’ needs is key.

Video marketing is one of the fastest and most powerful ways to engage with your future customers. The advent of platforms like YouTube makes it easier, but your video marketing strategy should be driven by true expertise. Net Advantage Media is Long Island and New York City’s leading SEO agency – we can help you raise your company’s visibility with video. Get a free SEO consultation and competition analysis by calling or emailing us today.