Small businesses do not have the luxury of a lavish marketing budget like larger corporations do. As a result, they have to be extremely smart where investing their money in a marketing campaign is concerned. Online marketing involves the use of effective SEO content and if you have been considering this particular strategy, you will need to determine how much your budget will allow you to invest.

Most Common Payment Options

Different companies usually offer different payment options. This is also true when you are hiring an SEO company. These companies typically offer one or more of the following payment options:

• Fixed-rate contractual services – Just about every SEO agency will contract their services before a client is ready to start paying a monthly retainer (see below).

• Hourly consulting – An hourly fee is paid for the information and/or services provided.

• Monthly retainers – As the most common payment model, it also offers the greatest ROI. The client agrees to the services needed and the appropriate monthly fees that apply.

• Project-based pricing – This payment option is similar to fixed-rate contractual services with one exception. Every project is customized to fit the specific needs of the individual client.

Most SEO firms offer all four of these options and the client can choose more than one option when hiring them. So if the client wants to pay a monthly retainer for a special project, they can choose both options.

Watch Out For Misrepresentations

Whenever you are discussing the types of SEO services you need and the pricing for them, there are certain unethical business practices that you need to watch out for including the 5 we have listed here:

• Extremely low costs and fees compared to other companies
• Guarantees which cannot be provided because of constant evolvement of the industry
• Immediate results that are produced by “gaming” or “playing” the system
• Landing in the #1 spot on the Google SERP’s
• Suspicious, unethical inbound link building

Net Advantage Media is dedicated to assisting businesses of all sizes and types attract new clients or customers and generate more sales in the process. Our company offers a full range of SEO services that can be customized to fit the needs of most businesses. Let us show you how to deliver the most powerful message to your local target audience as cost-effectively as possible. For more information regarding the different services we offer, contact us today.