When you first find out about search engine optimization, it’s natural to think about competing for customers all around the United States. After all, the traditional way that most search engines have displayed their results is by showing the top contenders for the entire country.

However, there are many reasons why this is probably not the best focus for a local business. Let’s look at the many reasons why drilling down to your local county, city, or even suburb can benefit your bottom line in the long run.

1) Local Customers Are More Motivated Customers

Generally speaking, viewers from the local area who seek you out online are motivated to get in touch with you. This will probably not be the case for users who are a good, long way from your place of business.

2) Your Services Outside The Local Area May Be Limited

Most small or medium-sized businesses simply don’t have the opportunity to be all things to all people. If your service area is confined to a certain geography, then your SEO strategy needs to reflect that to maximize results.

3) Your Expertise Is Leveraged Best In Your Local Area

Whether you are a lawyer, a chiropractor, or a HVAC installer, odds are good your specialized knowledge best serves the customers in your local area – and this can become a very powerful selling point for you.

4) You Can Dominate Local Results In A Way That’s Impossible On The National Stage

Nationwide search results are dictated by multimillion dollar marketing and advertising budgets from Fortune 100 companies and their global equivalents. The way to build a powerful revenue stream for your business is to focus on a geography where you can get top results.

At Net Advantage Media, we focus on your community because you do. In many cases, repeat business from local customers is more likely to be a steady and growing source of revenue than any products sold or word of mouth gained outside the local area.

SEO services for local businesses can make a tremendous difference in driving conversions from motivated local customers. To get started on your local SEO campaign, call or email Net Advantage Media right away. As New York City’s #1 SEO firm, we’ve learned the secrets of local SEO by helping our clients dominate one of the toughest markets in the world.